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Dr. Hallowell Comments on His Latest Book, Driven To Distraction at Work

In this “Note from Ned” I am over-the-top excited to announce the publication of my new book, Driven to Distraction at Work, published by the Harvard Business Review Press. You can order it off Amazon.com now, even though its official publication date is January 6, 2015.

The reason I am so excited is that this book hits a bullseye. It brings together, in one place for the first time, a comprehensive plan to fix one of modern life’s most frustrating and challenging problems: the lack of focus most of feel as we are pulled in a thousand directions all at once every day, peppered with messages and plagued with unplanned interruptions. Delivered to Distraction at Work offers practical solutions you can use right away.

This new book is not about ADHD; as you know, I’ve dealt with that elsewhere. But I do bring to bear my 30+ years of experience and knowledge as a “focus doctor” to offer a plan to treat the uniquely modern condition I call Attention Deficit Trait or ADT. While perhaps 5% of the population has ADHD, I’d guess from 50% – 75% of us feel as if we have true attention deficit disorder as we struggle to focus every day and master our own ADT.

Who doesn’t feel overwhelmed, distracted, pulled off course, if not all the time, at least often enough that we’d say sustaining focus is a chronic challenge in our lives?

In the book I define 6 different patterns of ADT, each deriving from your own situation and individual psychology. There is an online quiz you can take to determine which type you are.

For example, chapter 1 addresses perhaps the most common type of ADT, that of the “screen-sucker, the person who can’t break the habit of excessive use of screens of all kinds. Another type is the person who is distracted by excessive worry; another the person who is excessively conscientious and is distracted by a chronic need to do for others first. Taken together the 6 types cover the most common patterns of distraction at work.

Most people can see themselves in one or more of the 6 types. With each type I offer a set of practical solutions to solve the problem, regain focus, and get back to a more productive daily routine.

I urge you to take ADT seriously. If you don’t, you risk falling into the common, modern trap of being frantically busy without being innovative, deep, or as productive as you otherwise could be.

In this new book I address ADT head-on, a problem that tens of millions of people face every day without even naming, let alone solving.

The solutions I offer are practical, individualized, time-tested, and rooted in current scientific research from various disciplines.

With this note, I am hoping to get your help to get this new book off to strong launch. As the readers of my newsletter, you are my most loyal and well-informed audience. I know you as a group, and I am sure this book will prove to be both useful and enlightening, as well as entertaining. If I am correct, please tell others, as books depend upon word of mouth. If Driven to Distraction at Work does sound interesting to you, please order it–at a discount–on Amazon.com, and tell your colleagues and friends to do the same.

Thanks for your help. Have a bountiful, joyful, and harmonious Thanksgiving.

With warm wishes,

 

Ned

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